In a significant leadership transition within the fashion industry, Laura Weir has been appointed as the new Chief Executive Officer (CEO) of the British Fashion Council (BFC), effective from April 28, 2025. This appointment marks a pivotal moment for the organization, as it ushers in a new era following the long-standing tenure of Caroline Rush CBE, who has led the BFC for the past 15 years. The announcement was made today by the BFC, highlighting Weir's extensive experience and her potential to drive transformative initiatives in the global fashion landscape.

New Leadership Brings Vision and Experience to British Fashion

On the horizon of an exciting and critical period for British fashion, the BFC has selected Laura Weir to guide its future direction. David Pemsel, who assumed the role of BFC Chair in September 2022, expressed enthusiasm about this decision. He noted that Weir's background working with established and emerging designers, along with her deep understanding of the fashion ecosystem, positions her perfectly to lead positive changes and foster growth for the BFC both domestically and internationally.

Weir, currently serving as Creative Director at Selfridges, brings a wealth of experience from various prestigious roles. Her career spans over two decades and includes influential positions such as editor-in-chief of ES Magazine and writing and editing roles at Drapers, The Sunday Times, and British Vogue. Additionally, she has been an active member of the BFC’s press committee for nine years, further solidifying her connection to the organization.

In her acceptance statement, Weir emphasized her commitment to championing culture and creativity to stimulate growth within the British fashion sector. She plans to focus on supporting both emerging and established designers while reinforcing the pipeline of British creative talent. This approach aligns with the BFC's core objectives: amplifying the influence of fashion, nurturing new talent, investing in innovation, and promoting sustainable growth.

The news follows the recent announcement of Caroline Rush CBE's departure after a transformative period at the BFC. During her leadership, Rush spearheaded key events like London Fashion Week and supported the establishment of the BFC Foundation, significantly impacting the industry.

With her extensive background in fashion and creativity, Weir is poised to continue the BFC's mission and expand its reach and impact on the global stage.

From a journalistic perspective, this transition signals a promising shift for the British fashion industry. It reflects the organization's dedication to evolving and adapting to the changing dynamics of the fashion world. Under Weir's leadership, there is optimism that the BFC will not only maintain its legacy but also introduce innovative strategies to support and elevate British fashion on a global platform. This change heralds a new chapter filled with potential and opportunities for growth and innovation.