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A Historic Broadcasting Partnership Unfolds

A groundbreaking partnership has emerged, bringing the excitement of Charlotte Hornets basketball directly into living rooms across the Carolinas without the need for cable or satellite subscriptions. This initiative, spearheaded by Gray Media Group, Capitol Broadcasting, and FanDuel Sports Southeast, aims to expand the reach of Hornets games to a broader audience. The broadcasts will air on WCSC 5.7, part of the Palmetto Sports & Entertainment Network, starting January 27th. This marks the first time since the 2007-2008 season that Hornets games will be available on free over-the-air television.

The collaboration signifies a commitment to making sports more accessible. Shelly Cayette-Weston, President of Business Operations for the Hornets, expressed enthusiasm about this venture. "We are dedicated to growing our fanbase and ensuring our broadcasts are accessible to everyone," she said. Sandy Breland, Chief Operating Officer at Gray Media, echoed this sentiment, emphasizing the company's dedication to delivering live sports content that viewers crave. This partnership is not just about broadcasting games; it's about fostering a deeper connection between the team and its fans.

An Exciting Lineup Awaits Fans

Fans can look forward to a lineup of high-stakes matchups featuring some of the NBA's most formidable teams. The schedule kicks off with a clash against the Los Angeles Lakers on January 27th, followed by a game against the Los Angeles Clippers on January 31st. February brings two more thrilling encounters: a home game against the Milwaukee Bucks on February 5th and a road trip to Dallas to face the Mavericks on February 27th. The series concludes with a marquee matchup against the Golden State Warriors on March 3rd. Each game promises electrifying moments and unforgettable plays.

Beyond the action on the court, these broadcasts offer an immersive experience for viewers. The commentary team, led by play-by-play announcer Eric Collins, analyst Dell Curry—a Hornets legend—and host/sideline reporter Shannon Spake, ensures that fans stay engaged and informed throughout each game. The broadcast quality, courtesy of FanDuel Sports Southeast, meets the highest standards, providing crystal-clear visuals and expert analysis that enhance the viewing experience.

The Impact on Local Sports Culture

This development has far-reaching implications for the local sports culture in the Carolinas. By making Hornets games available on free over-the-air television, the partnership democratizes access to premium sports content. It allows fans who may not have cable or streaming services to enjoy top-tier basketball from the comfort of their homes. This move also supports the growth of grassroots basketball initiatives, inspiring young athletes and fostering a stronger community around the sport.

Moreover, the initiative aligns with the NBA's broader efforts to increase accessibility and engagement. Through agreements like the one with Main Street Sports Group, the league is expanding its footprint and connecting with fans in innovative ways. For the Hornets, this means building a loyal fanbase that extends beyond traditional boundaries, creating a vibrant and engaged community of supporters.

A New Era of Accessibility and Engagement

The return of Hornets games to free over-the-air television heralds a new era of accessibility and engagement. This shift represents a strategic move by the team and its partners to meet fans where they are, leveraging technology and broadcasting capabilities to deliver world-class entertainment. As the games unfold, viewers can expect a seamless blend of competitive basketball, insightful commentary, and a heightened sense of community.

In conclusion, this historic partnership sets the stage for an exhilarating basketball season. With five must-watch games scheduled, fans in the Carolinas are in for a treat. The combination of compelling matchups, expert commentary, and the convenience of over-the-air broadcasting ensures that every moment counts. Prepare for an unforgettable season of Hornets basketball, now closer than ever before.